Media buying for the agentic era.
Adgentek ORCA is our agentic media buying platform for agencies and performance advertisers. You declare the business outcome, a target CPA, ROAS, or cost per outcome. ORCA handles everything between that declaration and the verified result.
Programmatic optimized the bid. Agentic advertising optimizes the outcome.
Programmatic was built to win impressions cheaply, billions of isolated bid decisions with no persistent goal. It cannot reason across a flight or reallocate toward what is actually producing results. ORCA holds the goal. Intent captured, brand authored, attribution complete: every decision the system makes is measured against the outcome you declared, not the CPM it cleared.
Built on open protocols, not another walled garden
ORCA transacts over the Ad Context Protocol (AdCP), the open industry standard for agent-to-agent media buying stewarded by AgenticAdvertising.org. Adgentek is a Founding Member. One integration reaches every protocol-compliant seller, with no bilateral integrations and no intermediary fee stack between your budget and the impression.
Activated by the strongest signal in advertising
Every buying platform on the market optimizes against inferred signals: cookies, segments, page context. ORCA activates on declared intent, what people are actually saying inside AI conversations, in their own words, right now. That is intent-native targeting, and no legacy channel can produce it.
In pilot now
ORCA is in pilot with select agency partners. If you run media for brands or performance advertisers and want outcome-declared buying on the newest high-intent channel, we should talk. Reach us at hello@adgentek.ai, or start with how advertisers work with Adgentek.
