Static Display in Conversations
Banner-style units injected between messages. No contextual relevance to what the user is actually asking about.
When someone asks an AI assistant "what's the best SUV for my family?" — they're mid-funnel and actively deciding. Spark meets them there with an interactive, brand-authored ad that guides them to purchase — while capturing intent data no banner can touch.
ChatGPT, Perplexity, and Google have all launched ads inside AI — but they've transplanted display advertising into a conversational medium. The result: low engagement and wasted intent.
Banner-style units injected between messages. No contextual relevance to what the user is actually asking about.
No interaction beyond a click-through. Users can't ask questions, explore options, or self-qualify.
Ads break the conversational flow. Users perceive them as intrusive — killing the experience and the brand.
Current formats discard the richest signal in advertising — what users are actively asking about, right now.
Spark replaces static banners with an interactive, brand-authored Q&A that lives natively inside AI conversations — guiding users from research to action.
Users engage through guided chip selections and free-text questions. Every interaction deepens the conversation and reveals purchase intent.
Every response comes from your approved content library. No AI-generated claims. No off-brand messaging. Full control.
Build & Price, dealer locator, test drive scheduling, booking links — with full attribution from first interaction through purchase.
Vehicle type, passenger needs, budget range, feature priorities — granular purchase signals that no banner click can capture.
Works across ChatGPT, Claude, Gemini, Copilot, and other AI surfaces. Reach buyers wherever they research, not just one platform.
Spark captures the moment a buyer is actively deciding — and guides them to action while capturing every intent signal along the way.
"I need a new SUV for my family" — a mid-funnel buyer actively researching
Spark's engine matches conversational context to your product catalog
Interactive Q&A captures vehicle type, passengers, budget, features — real purchase signals
Every interaction generates first-party data your CRM and media teams can act on
Build & Price, dealer locator, test drive scheduling — with full attribution
When users actively self-qualify through interactive Q&A, every metric improves. These results are from early pilot data.
Current AI ad formats are display ads in a conversational medium. Spark is purpose-built for how people actually use AI.
| Spark by Adgentek | ChatGPT Ads | Google Ads | Meta Ads | |
|---|---|---|---|---|
| Format | Interactive Q&A funnels | Static sponsored links | Search/display/video | Feed/Stories/Reels |
| Engagement | Multi-turn guided selling | Click-through only | Click-through only | Click / view / scroll |
| Intent Signal | Full conversation + branching | Single query only | Search keyword | Behavioral / interest |
| Brand Control | Full — brand-authored Q&A | Limited — AI-generated | Headline + description | Creative + copy |
| Interactivity | Branching funnels + free-text | None | None | Limited (lead forms) |
| Context | Native inside AI conversation | AI conversation | Search results page | Social feed |
| Reach | Cross-platform AI channels | ChatGPT only | Google properties | Meta properties |
Spark works for any considered purchase where buyers research before they buy — auto, mattress, travel, financial services, and more.
Car Company
User prompt: "I need a new SUV for my family"
Spark guides through vehicle type → passengers → budget → towing needs → matched to matched vehicle → Build & Price
Mattress Company
User prompt: "My wife and I need a new mattress"
Spark guides through sleep position → firmness → budget → matched to Premium Hybrid Mattress → Shop Now
Travel Brand
User prompt: "Plan a family vacation to Costa Rica"
Spark guides through travel dates → group size → budget → interests → matched to resort packages → Book Now
A conversational ad is an interactive, brand-authored ad unit that lives inside AI assistant conversations. Unlike traditional display banners, conversational ads engage users through guided Q&A — letting them explore products, compare features, and self-qualify through natural conversation. Spark by Adgentek is the first purpose-built conversational ad format for AI.
ChatGPT ads are static sponsored links — click-through only, no interactivity, no intent data. Spark is fundamentally different: it's an interactive Q&A where users self-qualify through multiple turns of conversation, generating rich intent data while being guided toward conversion. Spark also works across multiple AI platforms, not just ChatGPT.
No. Every response in a Spark ad is brand-authored and approved. There is zero AI hallucination risk. Brands control the exact wording, product information, pricing claims, and conversion paths. The AI assistant surfaces the ad — the ad content comes entirely from the brand's approved content library.
Every chip selection, question asked, and conversation path reveals what a buyer actually wants — vehicle type, passenger needs, budget range, feature priorities, purchase timeline, and more. This first-party intent data is captured with full attribution from first interaction through conversion. It's data no banner impression or keyword click can provide.
Spark is cross-platform and not locked to any single AI assistant. It works across ChatGPT, Claude, Gemini, Copilot, and other conversational AI surfaces through Adgentek's AdsMCP infrastructure. Brands reach AI-assisted buyers wherever they're researching.
Contact us at hello@adgentek.ai. We typically start with a 30-day pilot: define product scope, build interactive Q&A funnels from your approved content, deploy across AI channels with full tracking, then measure and scale.
Start with a 30-day pilot. We'll build the funnels, deploy across AI channels, and prove the ROI.
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