See how conversational ads work across different industries. Each example shows the user prompt that triggers the ad, the interactive Q&A flow, the intent data captured, and the conversion path.
Spark matches the family SUV intent and serves Car Company's conversational ad. The user self-qualifies through Q&A — selecting passengers, budget, and feature priorities — and is matched to the matched vehicle with direct links to Build & Price, dealer locator, and test drive scheduling.
Spark detects mattress purchase intent with specific sleep position context. The ad guides the couple through firmness preference, temperature concerns, and budget — matching them to the Premium Hybrid Mattress with a direct Shop Now link and in-home trial details.
Spark matches travel intent with destination and timing context. The ad guides through group size, budget per person, activity interests (adventure vs. relaxation), and accommodation preferences — matching to specific resort packages with direct booking links.
Spark detects financial planning intent. The ad guides through age range, risk tolerance, current savings, and investment goals — matching to appropriate products and scheduling a consultation with full compliance-approved content.
Each example follows the same pattern: the user has a specific need, the ad provides interactive guidance, every interaction captures an intent signal, and the conversation concludes with a conversion action. The brand controls every response. The format works for any considered purchase.
Learn more about how Spark works, compare Spark vs. ChatGPT ads, or see why conversational ads outperform display.
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