April 6, 2026Deep Dive
The Last 15 Years Were Programmatic. What Comes Next Will Be Agentic.
The pipes are set. The next era of ad tech is about who controls the intelligence layer above them — and the shift from hands-on-keyboard to prompting agents.
March 8, 2026Deep Dive
Intent Data from AI Ads: What Conversational Ads Capture That No Other Format Can
Product type, budget range, feature priorities, purchase timeline — granular first-party intent data from every interaction.
March 5, 2026Deep Dive
Brand Safety in AI Advertising: How to Eliminate Hallucination Risk
Every Spark response is brand-authored. Zero AI generation. Full control over tone, claims, pricing, and competitor mentions.