Industry

Market moves, competitive analysis, and news on the companies shaping the next era of ad tech.

Agentic advertising is being built in public. Protocol releases, earnings call commentary, standards body announcements, and production deployments are all landing in the same quarters, and the direction they point is more informative than any single one of them.

This section tracks those moves and what they mean structurally: which layer of the stack each one touches, whether it pushes the market toward open infrastructure or toward another closed loop, and what it changes for publishers and buyers. Reporting is anchored to primary sources and dated.