In-depth strategic analysis on agentic advertising, the future of ad tech, and the intelligence layer above the pipes.
Deep dives go past the announcement and into the architecture. The recurring questions here are what an agent actually does that a bidder cannot, where judgment belongs in a buying system, how an open protocol changes the economics of a transaction, and which parts of the programmatic stack survive the shift.
These pieces are written for people who build and buy this infrastructure, so they assume familiarity with ad serving, auction mechanics, and supply path economics. Claims are anchored to public filings, protocol specifications, and named production deployments.